The music industry has changed drastically over the past decade, with the introduction of streaming platforms, social media, and other technologies. In order to remain competitive and successful, music artists must keep up with these changes and understand the evolving industry. Public relations (PR)
“Public relations and search engine optimization (SEO) may seem like distinct practices, but they can actually work together to boost a company’s online presence and reputation. Digital PR involves using digital media channels to create, build, and maintain an organization’s relationships and reputation, while SEO focuses on optimizing a website’s pages and content to secure higher rankings on search engine results pages. By incorporating PR efforts into a content marketing strategy, a company can improve its PR campaigns and increase the effectiveness of its content and SEO strategy.