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As the summer comes to a close, it is time to start thinking about how to improve your marketing strategy for the remainder of the year. In today’s hype-competitive market, brands must always consider ways to evolve their marketing strategies, or else they run the risk of becoming outdated, or even worse, irrelevant. Staying current on all the happenings in the marketing world is easier said than done though, as it seems that with each passing day Facebook is being forced to adhere to stricter regulations, or user attention is shifting towards an entirely new social media platform.

Fortunately, that’s why we’re here. We sift through the jargon and the data to give you all the answers, minus the hassle… so, without further adieu, here is our list of 4 marketing tactics that are a sure fire way to take your brand to the next level:

          

  1.       Live Streaming

           I’m just going to come out and say it: Live Streaming is here to stay. No longer is this medium reserved for just gamers. No. This medium is reserved for any brand that wants to stay present in their customer’s minds. Live Steaming is one of the fastest growing mediums of brand content, and it is one of the highest rated in terms of user engagement. It is also completely free, but perhaps most importantly, it is where all the best brands are allocating their resources.

  1.       Ephemeral Content

           Ephemeral content, or content that disappears after a set period of time, is now an omnipresent force within the social media space. This content feels far more organic and honest than standard posts which can often times come across as over-edited or forced. Additionally, ephemeral content encourages your followers to visit your social media pages multiple times a day, thus driving forward your user engagement.   

  1.       Influencer Marketing

           There is no denying that influencer marketing is one of the biggest industries in social media right now. In fact, the influencer marketing space is on track to become a billion dollar industry on Instagram alone within the next couple of years. The best influencers do a tremendous job of making their followers feel like they are friends with one another, so when an influencer recommends a product, it feels as if a close friend is recommending that product. This phenomenon essentially makes influencer marketing a form of word of mouth marketing (the strongest form of marketing), except this form can be delivered to thousands of people all at once.

  1.       Experiential Marketing

           As the marketplace gets more and more saturated with content, it is all the more important that brands create lasting impressions with their followers. However, this can be difficult to do over social media. It is for this very reason that experiential marketing is becoming increasingly important for today’s brands. Experiential marketing gives your followers an experience that they can look back on fondly, and when done right can create brand loyalty, something that has all but vanished in today’s environment.